Applications are open for the Fall 2022 Crossroads Pitch Competition!

Bright futures start at crossroads

Crossroads now has TWO tracks!

two tracks. two sets of finalists. two winners!

We’ve leveled the playing field this year by creating separate tracks for startups at the pre-seed and seed stage. The competition will be better than ever with two tracks, two sets of finalists, and two winners!

The pre-seed winner takes home a $10,000 investment from Flywheel Fund, and the seed winner takes home a $20,000 investment. Winners also get access to an extensive network of mentors and resources, plus priority consideration to pitch at the prestigious Nexus Regional Pitch Competition for up to $80,000 more. Crossroads puts your startup on the map!

Not sure which stage you’re at? No problem. The application is easy. If your startup already has a product or an MVP, select “seed.” If not, select “pre-seed.”


August 1: applications open

September 2, midnight: deadline to apply

September 12-16: round 1 scoring

September 16: semifinalists notified

Week of September 26: semifinalists pitch live on Zoom

October 12: finalists pitch live at The Mill

apply by September 2, 2022

Applications must include two pieces:

Your pitch deck

Your pitch video (3–5 minutes)

An Executive Summary is optional (2 pages max).

Be sure to read our Tips & Tricks before you prepare your materials.

Need time to fix up your pitch deck? Pre-register! It takes just a second, and then we’ll remind you to apply before the deadline.


Crossroads Pitch Competition came at a great time. We had just finished our first season deploying the product, and it was great to have this win on the tail end of our product launch. Every company hits an inflection point where they transition from competing in competitions to competing for customers for big checks. Crossroads ended up being the last competition we needed to rocket our company into the competing for customers phase!


We are beyond grateful for the opportunity this affords ArcticRx. It’s really satisfying for others to understand the change this product can bring across the globe, and we can’t thank The Mill enough for their part in the future of #VaccineEquity. The Mill has done a tremendous job fostering a spirit of camaraderie in the Hoosier community of entrepreneurs and change makers. We hope all the participants find paths for success.



I can’t overstate how positively Crossroads changed the trajectory of the end of the year (and the first full year of Stagetime!). The non-dilutive prize money allowed me to move to Stagetime full-time before I had originally planned, and even more importantly, it gave me the confidence and ability to seize the opportunity to bring one of my most valuable contractors onto Stagetime full-time. These two items have changed my day-to-day dramatically — professionally and personally.


We’re absolutely thrilled, and our team is excited to be developing software that will change how utilities look at their infrastructure. Utilities of all sizes need access to cutting-edge tools at a price point they can afford, and we believe that we’re equipped to deliver those tools later this spring.

Tips & Tricks


Your slide deck should, at minimum, address the following:

  • Title (Your startup’s name)
  • Customers (Show a clear understanding of who your customers are)
  • The Problem (What problem, need, or pain point have you discovered?)
  • Solution (Your product or service)
  • Team
  • Market
  • Competition
  • Revenue Model/Business Model (How you make money)
  • Go to Market Strategy (How you will find first customers and gain market traction)
  • Key Next Steps (Your plans and/or your needs)

Learn more about the art of creating a great pitch and designing a pitch deck on The Mill’s blog.


Your pre-recorded pitch should be 3-5 minutes long. We recommend that you use the Zoom platform, so that your video shows you talking and your pitch deck simultaneously. The free version has the record feature. You may want to have someone assist you with pressing the buttons so that you can focus on your presentation.

Setting counts. Tidy up your background, or consider a realistic and professional Zoom virtual background.

Judges want to see you. Make sure your light source is in front of you and not behind you. Stack your computer on books if needed to get a camera angle that is at eye level. 

Practice. Practice. Practice.

And remember, since this is a pre-recorded pitch, you can record yourself more than once until you get something you’re happy with!


An Executive Summary is optional. It should be no longer than 2 pages. An Executive Summary provides a brief overview of your startup. It includes:

  • Problem
  • Solution
  • Market Size
  • Competition
  • Business Model/Revenue Model
  • Marketing/Sales
  • Traction
  • Future Milestones
  • Team

Learn more about writing an executive summary on The Mill’s blog.

Deadline is September 2!

Get reminders to apply by the deadline!