The Crossroads Mission

helping indiana startups thrive

A Statewide Search for Innovation

The Crossroads Pitch Competition showcases Indiana’s best and brightest entrepreneurs. It’s about building up Indiana’s entrepreneurial scene by creating a path to success for early stage startups.

In 2022, we’ll hold two Crossroads competitions, one in spring and one in fall. In addition, Crossroads Collegiate will bring this experience exclusively to Hoosier college and university students.

Competitors have a chance to win thousands in cash & in-kind prizes, and perhaps more importantly, they also gain exposure to potential talent, mentors, investors, and customers.

Crossroads attracts competitors from across the entire state of Indiana—and we’re intentional about that. Partner organizations across Indiana and friends like Elevate Ventures and Flywheel Fund refer startups to Crossroads, and we hope you will, too.

We are committed to diversity in our contestants and judges. Crossroads is for all innovators!

The Impact of Crossroads


We’re absolutely thrilled, and our team is excited to be developing software that will change how utilities look at their infrastructure. Utilities of all sizes need access to cutting-edge tools at a price point they can afford, and we believe that we’re equipped to deliver those tools later this spring.


We are beyond grateful for the opportunity this affords ArcticRx. It’s really satisfying for others to understand the change this product can bring across the globe, and we can’t thank The Mill enough for their part in the future of #VaccineEquity. The Mill has done a tremendous job fostering a spirit of camaraderie in the Hoosier community of entrepreneurs and change makers. We hope all the participants find paths for success.



I can’t overstate how positively Crossroads changed the trajectory of the end of the year (and the first full year of Stagetime!). The non-dilutive prize money allowed me to move to Stagetime full-time before I had originally planned, and even more importantly, it gave me the confidence and ability to seize the opportunity to bring one of my most valuable contractors onto Stagetime full-time. These two items have changed my day-to-day dramatically — professionally and personally.

Event History



pre-qual launch

The Mill hosts a regional pre-qualification event for a statewide competition in Indianapolis called inX3.



regional expansion

The pre-qual for inX3 attracts 12 regional startups; The Mill opens the doors on its new facility in November.



state expansion
rebrand to Crossroads

The Mill expands its event into a statewide pitch competition, now known as Crossroads.



virtual event fuels growth

Crossroads goes virtual and attracts nearly 50 applicants from all over the state.


Crossroads Platform launches

The Mill offers new service to help regions and cities create and execute their own pitch competitions. PASE Fort Wayne, powered by Crossroads, launches.



Crossroads Collegiate launches

The Mill creates a state-wide collegiate competition to showcase rising star entrepreneurial talent from Indiana’s colleges and universities.



Crossroads Idea Competition rebrands

The Mill rebrands Spark Competition as Crossroads Idea Competition.



Crossroads expands to twice a year

The Mill adds a second competition in spring to increase opportunity to Hoosier founders.

Host Your Own Pitch Competition!

With our Crossroads Platform, you can run a pitch competition without the headache and hassle of starting from scratch. Our dedicated and proven staff will handle the details, while the flexibility of the platform allows you to design a competition that aligns with your goals. Fuel and support your entrepreneurial ecosystem! 

Spotlight Sponsor 2022